2005
“To promote the first Italian edition of Robert McCammon’s book, “They Thirst,” a coffin full of books was carried through the streets of downtown Rome.” AdRants
press coverage
AdRants (US) Book Promoted With Coffin
AdLand (US) Coffins roam in Rome
Ninja Marketing (IT) Il libro è morto? Viva il libro!
MyMarketing (IT) Una bara piena di libri al centro di Roma
Blogo (IT) Una bara di libri nelle vie di Roma
Robert McCammon (US) Flashback: Italian marketing of They Thirst in 2005
credits
guerrigliamarketing.it