Sociologist, advertiser, artist, and activist. He navigated through the Italian countercultures of the 1990s, from cyberpunk to the Luther Blissett Project to Radical Ufology, before establishing guerrigliamarketing.it, the first unconventional communication agency in Italy. He worked for the Filmmaster group and later founded Kook Artgency. He served as a consultant for institutional communication for the Minister of Health throughout the entire Covid-19 emergency. Currently, he collaborates with companies, nonprofits, and advertising agencies. He was born and lives in Rome.
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Andrea Natella is an Italian creative director, sociologist, and artist known for his involvement in subversive art and advertising projects. He is the mind behind Guerriglia Marketing, a creative agency that specializes in unconventional marketing strategies, blending advertising with elements of satire, social commentary, and guerrilla marketing tactics.
Natella has been associated with various avant-garde and subversive projects that often challenge societal norms and provoke thought. His work frequently explores themes related to consumerism, media manipulation, and the intersection of reality and fiction. One of his most notable involvements is with the “This Man” phenomenon, a viral marketing campaign that presented a mysterious face claimed to be seen in dreams by people worldwide. This project served as a social experiment and commentary on internet folklore and the creation of urban legends.
Natella’s approach to marketing and art often blurs the lines between commercial advertising and artistic expression, pushing the boundaries of how messages are conveyed and received in the public sphere. His projects tend to encourage debate and reflection on the impact of media and advertising in contemporary society.