2011
First illegible advertising thanks to a two colors decoder lens. The messages travel on buses, billboards, pop materials, and below the line. To read them, it is necessary to wear special goggles with colored lenses – red for women, blue for men – distributed at the sales points. YouMark
case study
Ottica Principe
press coverage
YouMark (IT) Ottica Principe, per vedere la campagna metti gli occhiali
credits
Kook Artgency