2005
“The website is clear: “espropriproletari.com, a unique opportunity to make your company known nationwide. It’s a revolutionary service capable of ensuring the visibility of your brand in all national media. It is aimed at large distribution chains, hypermarkets, and restaurant businesses.” Doubts fade away entirely with the explanation of how it works: “A group of specialized operators is sent to the point of sale to subtract goods as part of a striking action with a sure impact.” In short, to get free publicity in the media, a fake proletarian expropriation is proposed, carefully organized to appear genuine: “The goods are actually stolen – the website specifies – and everything that happens at the point of sale is guaranteed to be 100% real.” La Repubblica
“A site that can even give cause for thought to the many precarious workers who, with their actions, often risk making indirect publicity for the brands they are fighting against.” Networking: The Net as Artwork by Tatiana Bazzichelli
website mirror
guerrigliamarketing.it/ep
press coverage
La Repubblica (IT) L’ esproprio proletario? Si paga (pdf) // web
Il Corriere della Sera (IT) “Offriamo un esproprio vale più di uno spot” (pdf)
Il Giornale (IT) L’ultima dei no global, paga e sarai espropriato (pdf)
Liberazione (IT) L’esproprio proletario per pubblicizzare il tuo marchio (pdf)
Ferpi (IT) Esproprio proletario? No, pubblicità
DigiCult (IT) Guerriglia Marketing e gli espropri proletari
credits
guerrigliamarketing.it