2003
“Last Thursday, several posters appeared in the Roman neighborhood of San Lorenzo. The writings were simple and cryptic: “Totti libero” (Totti free) or “Montella libero” (Montella free) or “Samuel libero” (Samuel free) or even “Cassano libero” (Cassano free). Pedestrians had to wait until Saturday morning to learn that these posters were part of an initiative launched by some Roman Street TVs that had joined forces to rebroadcast the decrypted signal of the Juventus-Roma match on all televisions. Indeed, on Saturday morning, the posters were replaced with similar ones reading: “Sunday at 8:30 PM Juventus-Roma free and clear on your television. Tune in to channel 26 UHF.” ZeusNews
press coverage
Telestreet,it (IT) Un calcio a Sky
ZEUS News (IT) Le telestreet danno un calcio a Sky
credits
TeleAut, SpegnilaTV, Ant, guerrigliamarketing.it