2002-2006
“In 2002 guerrigliamarketing.it was established, a company that came about with the idea that it is possible to associate the politico-cultural experimentation of alternative and underground environments to the marketing activity of the business circuits (www.guerrigliamarketing.it). In Italy, the concept of guerrilla marketing assumed a political connotation alien to the rest of the world” Networking: The Net as Artwork, by Tatiana Bazzichelli
“The cultural jammers, cultural saboteurs, are advertising groups, communication artists and professionals that, taking advantage of an individual’s/consumer’s addiction to publicity, inoculate into mind television advertising, pseudo-events, posters, stickering, fake sites, underhanded viruses that replicate themselves among the minds provoking semantic short circuits and derailment of the advertising content from the straight path of produce-consume-die.” Viral Communication Hotbed, by Claudia D’Alonso
website
www.guerrigliamarketing.it
festival
The Influencers 2004 Barcelona (ES)
Resistant Maps 2006 Genova (IT)
Deaf07 Rotterdam (NL)
press coverage
DigiCult (IT/EN) Viral Communication Hotbed, by Claudia D’Alonso
Alias, Il Manifesto (IT) guerrigliamarketing.it Già paghiamo caro, non pagheremo tutto July 24, 2004
Pubblicità Italia (IT) I sandinisti della comunicazione
Cinecittà News (IT) Guerriglia marketing: inganna il pubblico per sedurlo