2008
“Approximately two months ago, newspapers, online portals, specialized websites, and news agencies announced the imminent arrival in Italy of an absolute star of world fame. Dutch by birth, a prominent scholar and artist, a friend and mentor to numerous jet-set stars, a deep connoisseur of Eastern philosophies, and above all, a worldwide guru of female beauty and well-being, Petal Veil has shaken up the Italian summer and gained the spotlight in the headlines, which have documented step by step the enormous success of his Care Tour. At each stop, thousands of young women in search of mystical balance between mind and body, beauty and well-being, literally swarmed his motorhome. […] Petal Veil doesn’t exist; it’s a fake! However, the philosophy he has advocated is not at all fake.” NinjaMarketing
press coverage
Art of Prank (US) Guerrilla Marketing Strikes Again
La Repubblica (IT) Petal Veil sbarca in Italia
La Repubblica (IT) Petal Veil, guru della bellezza. Tutto finto: era solo pubblicità
Il Riformista (IT) “I don’t care”. L’antiveltroniano che arriva dalla California
ePolis (IT) Petal Veil, il guru invisibile
ADCGroup (IT) Parte dall’Italia con K-events il tour mondiale di Mr. Veil
Ninja Marketing (IT) Lines “svela” l’identità di Petal Veil
Quotidiano Nazionale Muccino con una bruna L’incontro va on-line
K-events (Fimmaster Group)