2008
“Thousands of one-dollar bills were thrown this morning from the ramparts of the Fortezza da Basso, right at the entrance of the 74th edition of Pitti Immagine Uomo. A guerrilla marketing operation for the launch of the new clothing brand that wanted to communicate its first presence at the event with its collection in this unusual way. Hundreds of people were amazed to see banknotes raining down from the sky, but once it was confirmed that it was real American currency, a real hunt for the dollar bills began.” La Stampa
press coverage
La Stampa (IT) Una pioggia di dollari sul Pitti Uomo
credits
K-Events (Filmmaster Group)